Representative work from the kinds of problems teams actually bring.
Performance issues that users can feel. Media workflows that are too manual. Laravel applications that need to move forward. Payment systems where correctness matters. These examples show the shape of the work.
5-10s to under 300ms
API Latency Reduction
Problem
A customer-facing API had become painfully slow. Users felt it, support heard about it, and the team needed more than another round of guesswork.
Approach
Profiled the request path, found the heaviest database work, rewrote the worst queries, added targeted indexes, and cached the pieces that did not need to be recalculated every time.
Outcome
Typical responses dropped below 300ms, and the fix stayed understandable enough for the internal team to own afterward.
LaravelMySQLRedisAPM
Adaptive playback
MP4 to HLS Media Platform Migration
Problem
Direct MP4 delivery was creating uneven playback across devices and wasting bandwidth in ways that were hard to control.
Approach
Designed an HLS conversion path, generated manifests, updated playback clients, and staged the rollout beside the existing files so content could move without a hard cutover.
Outcome
The platform moved to adaptive streaming with better device support and a safer path for the existing catalog.
HLSFFmpegS3CloudFront
5.5 to 10.x
Laravel Platform Modernization
Problem
An older Laravel system was pinned to unsupported dependencies, and normal feature work had started to feel risky.
Approach
Mapped upgrade blockers, isolated custom framework assumptions, raised test coverage around core flows, and upgraded in controlled steps.
Outcome
The application reached a current Laravel version with calmer releases and a cleaner path for future work.
LaravelPHPComposerTesting
Automated encoding
AWS Media Processing Pipeline
Problem
Manual media processing slowed publishing, made retries messy, and left too much of the workflow in people's heads.
Approach
Built an event-driven pipeline using object storage triggers, serverless processing, managed encoding, and CDN delivery.
Outcome
Uploads became repeatable, observable, and easier to retry without turning every failure into a one-off operation.
MediaConvertLambdaS3CloudFrontFFmpeg
Simpler search ops
Elasticsearch to Meilisearch Migration
Problem
Search needed to be easier to tune, but the existing cluster made every small relevance change feel heavier than it should.
Approach
Modeled indexes, built parallel synchronization, compared relevance results, and staged the migration by traffic segment.
Outcome
The team gained a simpler search setup with lower operational overhead and a more predictable application integration.
MeilisearchElasticsearchLaravelQueues
Subscriptions and access control
Stripe Monetization Systems
Problem
A product needed billing, access control, invoice visibility, and webhook handling that support could trust.
Approach
Implemented Stripe checkout and billing flows, hardened webhook handlers, and aligned product access with subscription state.
Outcome
The monetization layer became easier to reason about for customers, support, and engineering.